Photo: Ford
The Blue Oval's European division is enjoying its fourth successive quarter of year-over-year sales gains. Ford's market share rose to 8.9 percent in March 2014, while its share in the commercial vehicles market rose to 10.4 percent in the first quarter, the highest quarterly figure since 1998.
Ford Europe is off to a strong sales start in Europe, posting improvements for the tenth straight month. While industry sales volumes grew by 10 percent in March and 8 percent in the first quarter, Ford outpaced the overall market with 12 and 11 percent sales volumes increases, respectively.
“Our first quarter sales results show that our plan to invest in product and launch more new vehicles – 10 alone in 2014 – is beginning to have a very positive impact with customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Just as important as absolute sales growth, we are growing our business with retail customers and desirable fleet customers.”
As Mr. de Waard declared, Ford sales volumes to European retail and fleet customers increased to 73 percent of total sales in the first quarter. The United Kingdom is Ford's biggest European market by sales volume. It grew by 13 percent in March and 11 percent in the first quarter of 2014, making the American manufacturer the clear market leader.
More than 326,000 vehicles were sold by Ford in its main 22 European markets in the first quarter of 2014. The Fiesta and Focus were the #1 and #2 top-selling models for the first three months of the year. The Ford Kuga was the third best-selling Ford vehicle in Europe, with sales of 23,400 (main 22 European markets), up by 56 percent compared to the first three months of last year.
“Our first quarter sales results show that our plan to invest in product and launch more new vehicles – 10 alone in 2014 – is beginning to have a very positive impact with customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Just as important as absolute sales growth, we are growing our business with retail customers and desirable fleet customers.”
As Mr. de Waard declared, Ford sales volumes to European retail and fleet customers increased to 73 percent of total sales in the first quarter. The United Kingdom is Ford's biggest European market by sales volume. It grew by 13 percent in March and 11 percent in the first quarter of 2014, making the American manufacturer the clear market leader.
More than 326,000 vehicles were sold by Ford in its main 22 European markets in the first quarter of 2014. The Fiesta and Focus were the #1 and #2 top-selling models for the first three months of the year. The Ford Kuga was the third best-selling Ford vehicle in Europe, with sales of 23,400 (main 22 European markets), up by 56 percent compared to the first three months of last year.
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