Boeing and Mercedes-Benz Share More Than One Aspect in Their Descent Into Mediocrity
24 Nov 2024, 21:50 UTC · By: Gustavo Henrique Ruffo / Both companies were known for being run by engineers who took pride in delivering robust and trustworthy machines. Not anymore.
2025 (European) Car of the Year Shows How Lost the Automotive Industry Is
19 Nov 2024, 19:37 UTC · By: Gustavo Henrique Ruffo / There is no way anyone will get excited about the BEVs and crossovers that made it to the final stage of the award. Don't blame the jurors!
No One Will Ever Convince Me that AUDI Can Be an Audi Sub-Brand
9 Nov 2024, 10:17 UTC · By: Gustavo Henrique Ruffo / The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.
Legacy Carmakers Tried To Stop Electrification in Its Tracks, Here's How They're Doing
3 Nov 2024, 01:18 UTC · By: Cristian Agatie / The legacy car industry went from cautious to bullish and then defeatist as far as electrification is concerned, signaling they abandoned fighting Tesla
Tackling Industrial Capacity - Why the Automotive Industry Has Lost It
28 Oct 2024, 10:07 UTC · By: Gustavo Henrique Ruffo / As absurd as that may sound, this is the core of the current crisis most automotive companies face. And it should get worse.
Jeremy Clarkson and I Share a Bad Feeling About Modern Cars and the Auto Industry
28 Sep 2024, 07:08 UTC · By: Gustavo Henrique Ruffo / There's nothing special or controversial about it other than the ways to share the same conclusion: modern cars lack passion, and that is pretty evident.
Automakers Fell Into a Trap Thinking They Had To Sell BEVs To Survive
22 Aug 2024, 14:34 UTC · By: Gustavo Henrique Ruffo / But if business survival demands profits and BEVs cannot generate them, what are car companies supposed to do other than sell something else?
The Automotive Industry Lost Its Passion, and It Now Lives off Nostalgia
23 Jul 2024, 16:28 UTC · By: Gustavo Henrique Ruffo / Don't ask new generations why they don't like cars anymore. Instead, ask the automotive industry why it has become so dull and soulless.
5 Reasons Why the Cybertruck Is Tesla's Most Important Model to Date
31 Dec 2023, 19:40 UTC · By: Cristian Agatie / The Cybertruck is arguably the most critical model that Tesla produced and will likely remain so, at least until the next-gen EV starts deliveries
Toyota's Been Pumping a Lot of Iron in 2023, and the Gains Are Quite Noticeable
31 Dec 2023, 16:00 UTC · By: Aurel Niculescu / The Japanese automaker has prepared a tidal wave of novelties across 2023, and we appreciate the dedication and professionalism of such a massive endeavor
How Playboy and the Auto Industry Collided in Hugh Hefner's Extravagant Empire
20 Jul 2023, 20:48 UTC · By: Silvian Irimia / I don't think there is anyone on the planet who hasn't heard of Playboy. But in fact, how many of us know that the "sexy bunny" is directly linked to cars?
If You Don't Like the Droopy Mercedes E-Class, How About a New McLaren 750S?
30 Apr 2023, 15:00 UTC · By: Aurel Niculescu / This week's automotive industry novelties have hit a wide range - a German business sedan, a British supercar or off-roader, plus the death of an icon
What the World Wants Automotive Easter (Pesach) to Be?
10 Apr 2023, 16:49 UTC · By: Gustavo Henrique Ruffo / As weird as it may seem to compare a religious celebration to the EV transition that is happening now, it is also pretty fitting.
People Forgot the Meaning of Journalism, Especially in the Automotive World
18 Feb 2023, 23:52 UTC · By: Gustavo Henrique Ruffo / We are not here to present you or the companies you love the news you would like to read: we’re here to tell you what is going on – as it is.
Dr. Rana El Kaliouby Talks About Smart Eye Huge Influence on Automotive Industry
20 Sep 2022, 19:39 UTC · By: Silvian Irimia / I had the chance to have a conversation with Dr. Rana el Kaliouby about the Emotional AI technology and Smart Eye strategy for the future
Stellantis Program Helps Create Opportunities for Black Suppliers in the Auto Industry
9 Aug 2022, 09:16 UTC · By: Bogdan Bebeselea / Stellantis has launched an initiative aimed at helping Black-owned supply businesses grow their presence in the auto industry
Gran Turismo 7 Review (PS5): A Love Letter to the Automotive World
29 Jul 2022, 18:47 UTC · By: Cosmin Vasile / A rollercoaster of nostalgia that doubles as a massive database of information about cars, and hyper-realistic racing simulator
Dreams Are Closer to Reality With the Right Support - Mentoring Program From Bentley
11 Jul 2022, 12:37 UTC · By: Camelia Bistrae / Recent studies have shown that in the U.S., although women make up half of the workforce, they give up or avoid the automotive industry for several reasons.
Covid Hits Shanghai's Auto Marketplace With Zero Cars Sold in April
19 May 2022, 13:24 UTC · By: Camelia Bistrae / Hard times for China's auto industry, as the biggest metropolitan - Shanghai, registered zero sales in April due to severe pandemic control measures