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Q3 2024 Sales Report: Ford F-Series Remains America's Favorite Full-Size Truck Line

Ford F-150 94 photos
Photo: Ford / edited
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Auto sales figures for the third quarter of 2024 are finally out. Not exactly a surprise, the Ford Motor Company dominates its rivals in the full-size truck segment, with FoMoCo moving 198,429 examples of the F-Series in the US from July through September 2024.
Dearborn's favorite son further highlights that it moved 4.2 percent more F-Series pickup trucks from the third quarter of 2023, while year-to-date sales fell by 3.9 percent from 573,370 last year to 550,835 in 2024. Be that as it may, Ford has plenty of reasons to celebrate. Not only does the Blue Oval enjoy the number one spot in terms of hybrid trucks, for it flaunts a 77 percent market share in the United States, but it also boasts the best-selling van (Transit), three-row utility vehicle (Explorer), and sports car (Mustang).

Not all is as rosy as it seems, though. More specifically, GM sold more full-size trucks with the Silverado and Sierra lines from Chevy and GMC, with the grand total for the quarter being 211,910 units. Separately, on the other hand, the numbers are 131,297 and 80,613 examples, respectively. That means the Silverado is the second best-selling truck of the quarter, with the Sierra ranking fourth behind the P/U series from the Ram brand.

P/U is Ram talk for the DT-generation truck line and the old one, which is going the way of the dodo after model year 2024. The Ram 1500 Classic and the DT generation clocked 89,140 deliveries in the third quarter, which is 19 percent worse than in Q3 2023. The year-to-date fall is similarly bad, with Ram reporting 268,666 deliveries from January through September 2024 as opposed to 332,440 units during said period last year.

Toyota's sales release for Q3 2024 reveals that Tundra moved 39,069 examples, which is 18.6 percent better than in Q3 2024. Of said trucks, the i-FORCE MAX hybrid powertrain accounted for almost a quarter. To put that into perspective, Ford sold 20,129 examples of the F-150 PowerBoost in the third quarter.

2024 Ford F\-150 Platinum
Photo: Ford
Once again, the ailing Titan is dead last, having sold a disappointing 3,976 units in Q3 2024 versus 4,857 in Q3 2023. The year-to-date numbers are particularly bad, with Nissan reporting 12,185 and 15,407 deliveries, respectively. Pretty expensive from the outset, the Titan will be gone after MY2024. There's no replacement in sight.

The starting price of the 2024 Titan is $46,690 sans destination, with the Titan XD coming in at $52,850 for the SV in 4x4 and crew-cab configuration. Toyota's full-size truck is on the pricey side as well, for the most basic spec available today is $40,090.

Still available to configure, Ram's DS-generation 1500 Classic is $38,705 versus $40,275 for the DT-generation 1500. The direct successor to the Hellcat-powered TRX is the RHO, with the 3.0L twin-turbo I6 off-road truck retailing at $69,996 for MY2025.

The Chevrolet brand wants $37,000 for the Silverado 1500, whereas the Sierra 1500 is listed on GMC's website at $38,300. As of this writing, the Silverado 1500 and Sierra 1500 are the only half-ton pickups available with diesel power. Finally, the F-150 will set you back $38,610 for the XL with the regular cab, rear-wheel drive, and Coyote muscle.
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 Download: Ford, GM, Stellantis, Toyota, Nissan Q3 2024 sales releases (PDF)

About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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