Photo: Dodge
While General Motors and Ford Motor Company aren't posting stellar results either, they have nothing to fear of the cold blow of corporate death – unlike Stellantis' North American subsidiary.
As it turns out, the search for a new CEO in place of Carlos Tavares at the head of Stellantis should accelerate after the deciding factors saw the abysmal results of the company's North American division during the third quarter of the year. Meanwhile, GM and Ford need to tread carefully, too.
General Motors maintained its US automotive market lead after the first three quarters of the year – it sold 1,949,920 vehicles, down one percent. Toyota trails them after a very bad September and delivered 1,729,519 vehicles, but overall, they’re up 6.2 percent compared to the same period last year. Their Q3 performance was 659,601 units, minus two percent, and 542,872 deliveries, a noticeable drop of 8 percent, respectively.
Ford Motor Company, meanwhile, saw year-to-date sales of 1,548,172 vehicles, up 2.7 percent compared to the first three quarters of 2023. Concurrently, they also came up with positive figures for the third quarter of 2024, with 504,039 units and a subtle rise of 0.7%. Well, Stellantis is nowhere near those figures in more ways than one.
According to its local subsidiary, FCA US LLC, the total sales in the United States were 305,294 vehicles during the third quarter of 2024. Ladies and gentlemen, that is a sales drop of 20% compared to Q3 of 2023! It's the equivalent of a death plunge without a raft inside Niagara Falls or a skydive jump out of the airplane without a parachute – they'll need a miracle to survive.
Sure, they can sugarcoat it as much as they like – inventory dropped by more than 11% or 50k units, the total market share grew to 8% in September, plus the Jeep Wrangler 4xe, Jeep Grand Cherokee 4xe, Dodge Hornet R/T, and Chrysler Pacifica Hybrid took four out of five top spots for hybrids in the US. However, they still dropped 20% in the US and another 24% in Canada, where they only sold 31,112 vehicles during the third quarter.
Funny enough, Ford sold almost as many trucks (292k) as FCA sold vehicles across its entire lineup. Also, Chevrolet sold way more units than Stellantis' division during the period – almost 423k deliveries. So, what are they supposed to do? First of all, they will continue with the big incentive deals throughout the rest of the year across all major brands – Chrysler, Dodge, Fiat, Jeep, and Ram. Secondly, Ram has finally unleashed the 2025 Ram 1500 lineup, and soon, they will start sales of the refreshed HD models, so that should help, too. Lastly, they really need to give Chrysler something to chew on – a new sedan or a crossover SUV.
General Motors maintained its US automotive market lead after the first three quarters of the year – it sold 1,949,920 vehicles, down one percent. Toyota trails them after a very bad September and delivered 1,729,519 vehicles, but overall, they’re up 6.2 percent compared to the same period last year. Their Q3 performance was 659,601 units, minus two percent, and 542,872 deliveries, a noticeable drop of 8 percent, respectively.
Ford Motor Company, meanwhile, saw year-to-date sales of 1,548,172 vehicles, up 2.7 percent compared to the first three quarters of 2023. Concurrently, they also came up with positive figures for the third quarter of 2024, with 504,039 units and a subtle rise of 0.7%. Well, Stellantis is nowhere near those figures in more ways than one.
According to its local subsidiary, FCA US LLC, the total sales in the United States were 305,294 vehicles during the third quarter of 2024. Ladies and gentlemen, that is a sales drop of 20% compared to Q3 of 2023! It's the equivalent of a death plunge without a raft inside Niagara Falls or a skydive jump out of the airplane without a parachute – they'll need a miracle to survive.
Sure, they can sugarcoat it as much as they like – inventory dropped by more than 11% or 50k units, the total market share grew to 8% in September, plus the Jeep Wrangler 4xe, Jeep Grand Cherokee 4xe, Dodge Hornet R/T, and Chrysler Pacifica Hybrid took four out of five top spots for hybrids in the US. However, they still dropped 20% in the US and another 24% in Canada, where they only sold 31,112 vehicles during the third quarter.
Funny enough, Ford sold almost as many trucks (292k) as FCA sold vehicles across its entire lineup. Also, Chevrolet sold way more units than Stellantis' division during the period – almost 423k deliveries. So, what are they supposed to do? First of all, they will continue with the big incentive deals throughout the rest of the year across all major brands – Chrysler, Dodge, Fiat, Jeep, and Ram. Secondly, Ram has finally unleashed the 2025 Ram 1500 lineup, and soon, they will start sales of the refreshed HD models, so that should help, too. Lastly, they really need to give Chrysler something to chew on – a new sedan or a crossover SUV.
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