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The Hunt Is On for the New Hot Wheels Collector Edition Alfa Romeo

The Hunt Is On for the New Hot Wheels Collector Edition Alfa Romeo 7 photos
Photo: Mattel
The Hunt Is On for the New Hot Wheels Collector Edition Alfa RomeoThe Hunt Is On for the New Hot Wheels Collector Edition Alfa RomeoThe Hunt Is On for the New Hot Wheels Collector Edition Alfa RomeoThe Hunt Is On for the New Hot Wheels Collector Edition Alfa RomeoThe Hunt Is On for the New Hot Wheels Collector Edition Alfa RomeoThe Hunt Is On for the New Hot Wheels Collector Edition Alfa Romeo
You can start a Hot Wheels collection with $1. But you'll need a lot more than that to build it up. Just the thought of it is pretty scary. I've met people who spent over $100,000 on the hobby but are still missing items.
The Hot Wheels line-up is huge, as these tiny cars have been around for over half a century! I have been collecting for about a decade, and I occasionally find castings I never knew existed. That's why it's such a great hobby! If your wallet (or wife) doesn't stand in your way, you might never get bored of it.

Choosing your battles is crucial for your sanity, so do it wisely. Stick to a few castings or one collection and work up from there. Just think of it this way: I recently discussed the latest Boulevard series release. This line began in 2020, and there are already over 100 cars to look for if you want the complete collection.

It takes time and money to get there. And the same applies to the Collector Edition series. Since 2008, Mattel has developed just under 100 collectibles for it. I haven't done the math yet, but it won't come cheap. It would all cost between $3,000 to $6,000, which isn't bad if you compare it to something like the Super Treasure Hunt or the Red Line Club series.

Each year, the diecast manufacturer picks a different Spectraflame color for all the cars (minus the ZAMAC one), and that led to some impressive results over the years. Red is the designated finish for 2024, and we have already seen four items so far. JDM fans enjoyed the Dollar General exclusive Nissan Silvia (CSP311).

Then we had the Porsche 356 Outlaw via Kroger. The Custom '70 Chevy Nova was a Walmart mail-in, and then the '65 Dodge Coronet was available via Dollar Tree. The Target Promo car for 2024 is the Alfa Romeo 155 V6 TI that Mark Jones designed. I recently enjoyed driving one in Gran Turismo 7 around Mount Panorama, so I'm a big fan of the casting.

It debuted in the 2022 Boulevard series, featuring a red finish and Real Riders 6-Spoke Mag Wheels. Mattel used the same rim design for the Car Culture: Spettacolare release the following year. But the new livery in white was considerably more exciting. Designers switched to 5-spoke wheels for Team Transport, even though the car looked similar to the First Edition release.

But it's on a completely different level with the Spectraflame paint job, giving off STH vibes. I honestly think this is one of Mattel's most impressive collectibles this year, and I'm quite sad I don't have access to a Target store in my area. Buying $20 worth of Hot Wheels products there and following the remaining steps will help you score one of these tiny DTM replicas. But of course, there's always the eBay way: you're lucky if you can get it for $20 or less.
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About the author: Dragos Chitulescu
Dragos Chitulescu profile photo

The things Dragos enjoys the most in life are, in no particular order: cars, motorcycles, diecast cars, and drifting. He's seen (and driven) many vehicles since he started his writing career back in 2009, but his garage currently houses a 1991 Mazda RX-7 FC3S Turbo II and a 1999 Suzuki SV650-S.
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