The power of logos is undeniable in any field of human activity, but it is perhaps most apparent in the automotive world. Logos seem to have a power of their own there more than anywhere else, as they not only help identify a brand, but also speak to their history. And what better way for one of the biggest players in the industry to honor history than to bring back a logo that hasn't been used for more than a century?
That's what British bike maker did for its new range of 2025 Modern Classic Icon Edition motorcycles announced this week. Seven bikes strong, the collection features on all examples a symbol that dates back to 1907. An “Edwardian gold script logo"’ no other Triumph motorcycle is ever going to get.
Before getting into what these seven bikes are all about, let's learn a thing or two about this Triumph logo. First introduced as a shield in 1902, it featured a heraldic crest that held the name of the company and name Coventry, the city where the bikes were made.
In 1907 the design was modified and transformed into script logo simply reading Triumph. It's a choice that was not in production for more than seven years, but its something the custom industry has adopted time and again – hence the bike maker's decision to bring it back.
As said, the 2025 Icons collection includes seven distinct bikes, each dressed in two-tone Sapphire Black and Aluminum Silver and featuring exclusive graphics on the tanks and side panels. Here's what each of them is all about.
Triumph Bonneville T100 Icon Edition
The retro-looking Bonneville T100 Icon Edition is powered by the usual engine in the range, the 900cc powerplant capable of delivering 64 horsepower and 80 Nm of torque. It is equipped with cartridge front forks and twin shock for its suspension needs, ending in 32-spoke wheels with a classic design.
Photo: Triumph
Its Icon attributes come in the form of the Aluminum Silver finish and the Sapphire Black on the tank and side panels. There is a hand-painted black coach-lining on the ride and, naturally, the very old logo.
Triumph Bonneville T120 Icon Edition
The Bonneville T120 Icon Edition follows the same design language as its T100 sibling, but dresses the fuel tank in black and goes for silver accents and gold detailing instead. The gold logo is slapped on the tank.
The T120 is mechanically the same as the standard version, packing a 1,200cc engine rated at 79 horsepower and 105 Nm of torque. The suspension system is made of 41 mm cartridge forks at the front and preload-adjustable twin shocks at the rear.
Triumph Scrambler 900 Icon Edition
The Scrambler range did not escape being Icon-ified either, and the 900 is the first of the range to be upgraded. It features a silver stripe on the fuel tank accompanied by a unique icon graphic to go with the 1907 logo. Triumph also included hand-painted coach-lining to make the impact even more powerful.
Mechanically the bike is the same as the standard version, with the frame holding a 900cc Bonneville engine that spins blacked-out wire-spoked wheels (19 inches front and 17 inches rear). This model can be converted to suit the needs of A2 license holders.
Triumph Scrambler 1200 X Icon Edition
The more capable Scrambler 1200 X Icon Edition relies on an 1,200cc Bonneville engine to spin its wheels (the one at the front is sized at 21 inches). And it now does so on the special, Icons guise.
In its case the special touch comes on the form of a two-tone fuel tank, which also wears brushed aluminum details and hand-painted lines. A series of black tank stripes run the length of the tank, and the old logo is slapped to its side.
Triumph Scrambler 1200 XE Icon Edition
Photo: Triumph
The final Scrambler to be included in the new collection is the 1200 XE, the more upscale version of the bike we discussed in the lines above – meaning it shares pretty much everything with that one, including the engine.
This Icon comes with Phantom Black wrapping on both sides of the tank, gold-anodized forks, and gold-painted lining. The logo is featured on the fuel tank here as well.
Triumph Bonneville Bobber Icon Edition
The already minimalistic Bonneville Bobber gets even more so as part of the Icon Edition range, and adopts a black scheme, mostly. Silver accents can be seen on the tank, the fat wheels, and even on the forks.
Mechanically speaking the Bobber relies on an 1,200cc powerplant capable of developing 77 horsepower and 106 Nm of torque.
Triumph Bonneville Speedmaster Icon Edition
The mighty Bonneville Speedmaster, with the same 1,200cc engine in the frame, wears a silver finish on the fuel tank and mudguards, with a contrasting black stripe running on its back.
The bike has all the hardware it offers in stock form, including 47 mm Showa cartridge forks at the front and a hidden monoshock at the rear.
All seven Triumph Icon motorcycles will be on dealers' lots this December. On the American market, the cheapest such bike starts at $11,745.
Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies. Full profile
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