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Virginia Dealer Refuses To Sell 1969 Pontiac GTO Judge for $46,500, Hoping for $70K?

1969 Pontiac GTO Judge 32 photos
Photo: Bring a Trailer/autoevolution
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This 1969 Pontiac GTO Judge underwent refurbishment back in 2010 and is powered by a replacement 400 ci Ram Air V8 engine. It recently failed to sell at auction where the top bid only went as high as $46,500, which begs the question, how much is this muscle car actually worth?
I think we’re looking at a very nice GOAT. Visually everything seems solid, and the interior is well-maintained. The fact that it doesn’t feature its original engine certainly hurts its overall value, but the replacement Ram Air III V8 is nothing to scoff at.

To recap, the Judge spec was introduced for the 1969 model year, featuring the Ram Air 400 engine, Rally II wheels, a Hurst shifter, wider tires, cool decals and a rear spoiler. The name came from a comedy routine used on the Rowan & Martin’s Laugh-In TV show. In other words, funny story, but a serious nameplate, nonetheless.

Offered on dealer consignment with a Virginia title, this 1969 GTO Judge features a green finish with a black Cordova-style top, a color-keyed Endura front bumper, quad headlights, black grille inserts, a replacement Ram Air hood with a hood-mounted tachometer, Judge graphics, an airfoil rear wing, dual exhaust outlets, plus a set of 15” Rally II wheels with Firestone Wide Oval rubber. The car also has power steering and power assisted front discs.

The interior is equally impressive, with a white vinyl front bucket seats and rear bench combo, woodgrain trim, a padded dashboard, a Kenwood CD head unit, aftermarket speakers, Vintage Air climate control, the previously mentioned T-handle Hurst shifter, and a tilting wood-rimmed steering wheel.

1969 Pontiac GTO Judge
Photo: Bring a Trailer
As for that replacement 400 ci Ram Air III V8 engine, it’s working alongside a four-barrel carburetor and a Muncie four-speed manual gearbox, sending power to the rear wheels.

Now, when new, this car left the factory wearing Carousel Red, with a black vinyl interior. The decision to switch things up was probably taken under prior ownership.

Is this really worth more than $46,500?

Tough to say. In the ad’s comments section, there was one person that suggested a valuation of $70,000, to which the seller replied in an affirmative manner. Of course, that doesn’t mean they expected it to sell for $70k, but it’s clear they also thought it was worth more than that top bid.

To be fair, we’ve seen similar GTOs fail to sell for even less money. People don’t usually tend to outbid themselves like crazy over Judges unless they’re dealing with a really special car. One that caught our eye is this Carousel Red example from earlier this year, where the owner flat our refused to part with it for $78,000. That one had a replacement V8 too, so go figure!
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About the author: Sergiu Tudose
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Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration.
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