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Classic Mopar Perfection: Plum Crazy 1970 Dodge Charger Rocks Rare Hemi Setup

1970 Dodge Hemi Charger R/T 21 photos
Photo: Mecum Auctions
1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T1970 Dodge Hemi Charger R/T
Originally introduced as a premium-trimmed fastback, the Dodge Charger was redesigned into a more traditional muscle car in 1968. The makeover brought nearly 100,000 customers into showrooms, a massive increase compared to the 15,788 units sold in 1967. Sales increased to over 100K examples in 1969 before dropping to 46,315 cars in 1970.
Despite the significant drop, the 1970 Charger is still considered a common classic. However, this changes when we factor in the iconic 426-cubic-inch (7.0-liter) Hemi V8 engine. Because the 425-horsepower mill was ordered by only 112 buyers, which is only 0.2% of the total production.

This low figure, which is attributed to high insurance rates, turns the 1970 Hemi Charger into a highly desirable and expensive gem. If you're in the market for a six-figure Mopar that looks stunning inside and out, one of these rare Chargers is set to go under the hammer in January 2024.

Finished in one of the coolest colors from the High-Impact color palette, Plum Crazy, this Charger packs a numbers-matching Hemi V8 engine. The mill mates to a three-speed TorqueFlite automatic, which narrows production to only 56 units. This number is actually lower if we also factor in the rear end, but the ad doesn't say whether it's a 3.55-ratio unit or a 4.10-ratio unit. Dodge built 19 with the former and 28 with the latter.

According to the 1970 Charger Registry, only 12.8% of the R/Ts sold in 1970 were finished in Plum Crazy. There are no statistics available for Hemi cars, but we're probably looking at fewer than 10 Hemi/automatic units with purple paint. The white interior likely makes it a one-of-one classic, but we can't be certain without a proper report from a Mopar expert like Galen V. Govier or Dave Wise. All told it's definitely a Mopar you may not see anywhere else.

Scarcity aside, this Charger is so clean you can eat off it. The Plum Crazy paint is deep and shiny, and the white interior is flawless (which is a big deal, given how difficult it is to maintain this shade). Whoever restored this Mopar did a tremendous job.

The engine bay is just as clean as the car. And it's not just about the paint job. Everything looks factory-correct, even at a closer inspection, and the period stickers are still in place (as accurate reproductions).

The Charger comes with the original broadcast sheet and window sticker, original trunk mat, original keys, and the original owner's manual. The winning bidder will also get service records and receipts, vintage photos of the car, and a documented ownership history from new.

The Charger will hit the auction block at Mecum's Kissimmee 2025 event. The gavel will fall on January 17. The car has no pricing estimate, but it should fetch more than $150,000. As of this writing, the most expensive 1970 Hemi Charger automatic ever auctioned changed hands for $230,000.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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