Boeing and Mercedes-Benz Share More Than One Aspect in Their Descent Into Mediocrity
24 Nov 2024, 21:50 UTC · By: Gustavo Henrique Ruffo / Both companies were known for being run by engineers who took pride in delivering robust and trustworthy machines. Not anymore.
The 2024 LA Auto Show Dominated the Week With Few but Very Good Novelties
24 Nov 2024, 16:00 UTC · By: Aurel Niculescu / The month of November was pretty busy for US automotive enthusiasts because we had both the 2024 SEMA Show in Las Vegas and the latest LA Auto Show
Volvo Showed Jaguar How To Do Genius Advertising, the Brits Still Wanted To "Copy Nothing"
22 Nov 2024, 22:18 UTC · By: Cristian Agatie / An emotional Volvo EX90 commercial shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer, became viral after Jaguar showed their ad
Jaguar's Controversial Brand Refresh Was Inevitable, But It Doesn't Have to Mean the End
22 Nov 2024, 18:46 UTC · By: Benny Kirk / When Jaguar unveiled their all-new brand image, complete with a new company logo and emblem, it was hard to tell if they knew the impact of their decisions.
Wheels & Hands: Why Car Enthusiasts Love Watches and Watch Fanatics Love Cars
21 Nov 2024, 16:12 UTC · By: Sergiu Tudose / Unless you’ve been living under a rock, you may have noticed that people who drive nice cars also tend to wear nice timepieces
Jaguar Bewilders Its Fans With Shocking Rebranding Campaign That No One Understands
20 Nov 2024, 16:12 UTC · By: Cristian Agatie / Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no car appears in the new visuals
2025 (European) Car of the Year Shows How Lost the Automotive Industry Is
19 Nov 2024, 19:37 UTC · By: Gustavo Henrique Ruffo / There is no way anyone will get excited about the BEVs and crossovers that made it to the final stage of the award. Don't blame the jurors!
This Is Wacky! Bugatti Once Said They Won't Do More Records. Mistral Said: "Wait, What?!"
17 Nov 2024, 16:00 UTC · By: Aurel Niculescu / This week, we've been given the best-case scenario of a 'hold my beer' moment - all thanks to the automotive industry, all over again
Why The Gran Turismo 7 PS5 Pro Enhanced Marketing Campaign Was Misleading
17 Nov 2024, 15:23 UTC · By: Codrin Spiridon / Overpromising and underdelivering in the gaming industry is a rising and unfortunate trend. Sadly, the Gran Turismo 7 PS5 Pro Enhanced version is part of it
The First Job Offers From Rivian-Volkswagen Joint Venture Show Intriguing Details
15 Nov 2024, 22:18 UTC · By: Cristian Agatie / The recently announced Rivian-Volkswagen joint venture is already hiring, and one of the job offers points to adding games to the infotainment systems
Maruti Suzuki Proves Affordable Cars Can Be Safe With 2024 Dzire
14 Nov 2024, 10:49 UTC · By: Gustavo Henrique Ruffo / The $8,000 sedan achieved five stars on a Global NCAP test, proving that affordability does not need to represent a life threat.
Never Mind All the OEM Goodies, These Aftermarket Custom Builds Were on Fire at SEMA 2024
9 Nov 2024, 16:00 UTC · By: Aurel Niculescu / It's true that OEMs - especially automakers - have been greatly mobilized for this year's edition of the SEMA Show in Las Vegas, Nevada. But...
No One Will Ever Convince Me that AUDI Can Be an Audi Sub-Brand
9 Nov 2024, 10:17 UTC · By: Gustavo Henrique Ruffo / The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.
Rivian Bets the House on the Volkswagen Deal, Expects To Power Millions of the Group's EVs
8 Nov 2024, 22:18 UTC · By: Cristian Agatie / Rivian expects its software and electrical architecture to power millions of Volkswagen, Audi, and Porsche EVs, generating the cash needed to fund the R2 launch
Ferrari and Land Rover Show What Current BEVs Will Never Achieve
7 Nov 2024, 14:15 UTC · By: Gustavo Henrique Ruffo / While their most expensive component has a limited lifespan and is so vulnerable, there is no way most of them will remain on the road.
Hydrogen Has a Future in the Automotive Industry, But We Have to Decide What It Is
5 Nov 2024, 11:01 UTC · By: Gustavo Henrique Ruffo / The Hyundai Initium and the Renault Emblème show that hydrogen is one of the best options currently available to decarbonize personal transportation.
Again, the American Aftermarket Realm Never Ceases to Daze and Amaze, Luckily for Us
3 Nov 2024, 16:00 UTC · By: Aurel Niculescu / There have been quite a few novelties this week, and some of them were pretty interesting - but I can't help but notice that OEMs have nothing on aftermarket
I Predict the 2026 Cadillac Lyriq-V With 750 HP and a Possible Escalade-V IQ With 1,000 HP
2 Nov 2024, 16:00 UTC · By: Aurel Niculescu / Of course, since this is General Motors who likes heavy Ultium all-electric tanks, weight is probably going to remain a major issue when trying to enjoy them
Tackling Industrial Capacity - The World Changed, but the Automotive Industry Did Not
30 Oct 2024, 22:02 UTC · By: Gustavo Henrique Ruffo / Carmakers have tried to use nostalgia in their favor, but they did it in the wrong way. Their essence is more important than their nameplates.
Tackling Industrial Capacity - The Automotive Industry Once Made What Buyers Wanted
29 Oct 2024, 22:30 UTC · By: Gustavo Henrique Ruffo / The Ford Model T, the Volkswagen Beetle, and a few others show that the automotive industry managed to hit the nail on the head. Sometimes.